Heaps Estrin's Blog

Episode 10: Crossing Borders, Building Brands - Suzanne Cohon

In this episode of Beyond the Blueprints, Cailey Heaps chats with Suzanne Cohon, Principal at ASC Public Relations and a driving force behind Canada’s top brand campaigns. Suzanne shares her cross-border perspective, the realities of PR, and why understanding your audience and strong storytelling are essential—lessons that translate directly to real estate marketing and luxury branding. She also reflects on life as a founder, philanthropist, and mom, showing how clarity, intention, and narrative shape lasting value. A must-listen for anyone interested in business, branding, or the art of influence.

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