Jane McIver is an award-winning marketing and brand leader with more than two decades of experience guiding strategy, storytelling, and growth for consumer-facing organizations. As Director of Marketing & Brand Innovation at Heaps Estrin, she leads brand and marketing initiatives across listings, lead generation, PR, editorial, social and digital strategy—ensuring all content ladders up to business objectives, reflects real-time market conditions, and resonates meaningfully with its audience. She also oversees the look and feel of the brand, partnering closely with her team to ensure visual expression and creative execution are consistently aligned across all platforms.

Her career spans agency-side work, leadership of a boutique marketing communications firm, freelance consulting, and in-house roles across real estate and technology. Along the way, Jane has partnered with respected institutions and media organizations including The Globe and Mail, York University, and BMO Bank of Montreal, among others.

At Heaps Estrin, Jane oversees the brand holistically—from high-impact listing launches and earned media to long-form storytelling. She is also the editorial lead behind BEYOND Magazine, the team’s semi-annual lifestyle publication, where her editorial background shapes a thoughtful, human-centred approach to real estate marketing.

Born and raised in Toronto—and a devoted east-ender—Jane is inspired not just by the city itself, but by the people who move through its neighbourhoods and call it home. Her work is driven by the belief that the most effective marketing allows people to see themselves—their lives, transitions, and aspirations—reflected in the story being told.